The Cousins Consultancy
At the intersection of health, wellness and the environment.
When you're looking for new opportunities, greater clarity or pathways to growth, TCC brings the strategic thinking and perspective to help you move forward.
Everything is connected.
Health, wellness and the environment are increasingly intertwined.
Advances in science, changing approaches to wellbeing, the way we produce and consume, and the health of the natural world all influence one another.
These connections are reshaping markets, influencing expectations and creating new opportunities.
See the whole picture.
The opportunity you're exploring rarely exists in isolation.
Markets, customers, brands, businesses and people all influence what's possible. Seeing the relationships between them from different perspectives can reveal opportunities that aren't always apparent from a single point of view.
TCC draws on experience, evidence and insight to challenge assumptions, create clarity and help shape the way forward.
“Dave quickly got to grips with the market, business issues and the culture, and was able to challenge us to think about the business and reframe our opportunities for the future. Dave’s strengths are not just his strategic thinking and creative skills, but also his ability to make the team feel comfortable and create an environment conducive to a growth mindset.”
Managing Director | Diabetes care company
Strategy for what comes next.
Whether you're launching a new proposition, entering a new market, pursuing growth or aligning around a new direction, TCC applies the expertise needed to turn ambition into strategy and strategy into progress.
/ Business & Growth
Business planning · Market development · Opportunity assessment · New ventures · Organisational direction
/ Advisory & Facilitation
Independent counsel · Leadership planning · Strategic workshops · Stakeholder engagement · Organisational decision-making
/ Brand & Market
Positioning · Brand architecture · Portfolio development · Value propositions · Marketing planning
/ Research & Insight
Audience understanding · Needs & behaviours · Decision drivers · Value exploration · Proposition development
“Dave is a great mind and a brilliant strategist, very skilled at truly listening and identifying the real problem whilst adapting to his client’s needs. With great abilities to engage with and manage very diverse audiences and sometimes difficult stakeholders, Dave is never afraid to challenge sacred cows for the sake of more robust strategic recommendations.”
General Manager, Group Marketing | Natural medicines company
Three worlds. One bigger picture.
TCC focuses its expertise across three interconnected areas.
HEALTH
Pharmaceuticals · Biotechnology · Vaccines · Medical devices · Healthcare
WELLNESS
Natural medicines · Self-care · Nutrition · Preventative health · Wellbeing
ENVIRONMENT
Agriculture · Sustainability · Circular economy · Environmental enterprise · Scientific research · Conservation
A career strategist.
I'm David Cousins, founder and Managing Director of The Cousins Consultancy.
For more than 25 years, strategy has been the thread running through my work with businesses, brands, markets and organisations in Australia and internationally. My experience ranges from research and brand strategy through to business and growth planning, executive advisory and governance.
That breadth allows me to see opportunities from different perspectives and bring relevant experience, independent thinking and strategic clarity to every engagement.
director. consultant. strategist.
More about DavidSelected experience
“Dave is a super-fast learner, a skilful collaborator and good listener, bold and challenging yet practical, creative and accountable. He brings a broad array of prior experiences to the table – empowering fresh points of view – but respects local knowledge and prior precedents.”
Global Head of Product Marketing + Commercialisation | Medical device company
articles & tips
notes.
12 August 2026
where next. is the only question that matters
Most strategy work stalls because the room is answering a different question to the one the business actually has.
24 July 2026
reading the room in ninety seconds
A practical read on stakeholder dynamics — from lab bench to boardroom — and how to shift a session that's going nowhere.
Let's talk about what's possible.
If you're exploring an opportunity, pursuing growth or looking for greater clarity around what comes next, let's start with a conversation.
Get in touch